Better Packaging
Consumers today demand a lot more from packaging in terms of protecting the quality, freshness and safety of foods. The passing of regulations all over the world only reinforces the need for more innovative and intelligent packaging concepts.
– Kasturi Nadkarny, Frost & Sullivan
When would you like to start selling more?
In a market so crammed with challengers that growers pick green and depend on ethylene gas to redden tomatoes and "de-green" oranges, appearance is everything. Manufacturers are betting it all on packaging instead of product because they know packaging sells. And better packaging sells better.
Better packaging makes your product more portable, keeps it fresher, and makes it last longer. Before you commit to your packaging, get all the facts.
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How do we know which packaging will improve your bottom line?
Experience. Our team can tell you which packaging sells best for your application, because we compete in your market every day. Our employees pride themselves on setting records by asking the right questions to help our clients sell more product through better packaging. When you sell more, we sell more. |
What makes better packaging?
Think of packaging as a showcase that makes your product the star. Here is a short list of packaging factors that influence consumer buying decisions:
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Eye appeal – Does your packaging grab the buyer's attention? Is it important for buyers to see your product? Does it "look" fresh and appetizing?
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Physical Barrier – Can buyers perceive protection from bacteria, etc.?
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Shelf Life – Can buyers perceive your product staying fresher longer?
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Ease-Of-Use – Would your customers prefer a hinged container? Would they prefer foil containers that they can reheat in an oven?
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Portability – Is it easy for buyers to take your product home? Are you protecting the buyers from spills, contamination, temperature loss, or all of the above?
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Appropriateness – Are you selling whole pies in whole pie containers and half pies in half-pie containers?
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Safety – Does your packaging meet environmental, safety and health requirements?
Recyclable? – Can the package be recycled?
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Greenness – Would your customers prefer more
environmentally responsible packaging?
Price Performance – Is your packaging priced appropriately to boost your sales without impacting your pricing?
We can help you determine which factors are most important to your target customer, before you make your packaging decision. Please browse our online catalog or call us at (830) 609-6999 so we can help you start getting the best return on your packaging investment.